Lately I have been forcing myself to use my mobile for content creation purposes. It has been a very revealing exercise. Whereas the mobile interface presents many challenges – small screen, smaller keyboard, limited processing power – it revealed many opportunities.
Multitasking vs Monotasking
From a user perspective it allows focus. Our fast past lives and the need for increased productivity has led us to become to become champions at multitasking. But is this really better? The small screen and the inconvenient switching between screens limits distractions.
From a business perspective, presenting a single great user experience and offer makes the process of conversion easier. It removes the clutter and makes decisions easy.
Mobility and Tracking
As a digital marketer I am always checking analytics on the go – I want to know how my campaigns are doing. This behavior is true for many functions – accounting, finance, marketing, operations. We all have those KPIs we track and monitor, and the smartphone provides the ideal place to do so. In fact, I see a future where personal tracking will be king – from tracking your personal self through wearable technology, to tracking your professional life through analytic tools.
I wonder about experience others have had with these multitasking and tracking.